Built for how service businesses in Africa actually win work
Most sales software was built for software teams in San Francisco. Segmiq was built for a roofing company in Harare, a solar installer in Lusaka, and an electrical contractor in Johannesburg — where the first reply still arrives on WhatsApp.
more likely to qualify a lead when the first response lands within five minutes. Most trade businesses take hours.
leads, history, or relationships lost when a salesperson leaves. Everything stays on the platform, not in their phone.
system from first enquiry to recorded win — capture, scoring, coaching, and reporting in one place.
Not another generic CRM
Trades don't sell like SaaS. The work starts with a site enquiry, moves through a quote and a portfolio, and closes on trust. Segmiq follows that exact path: it captures the enquiry, scores its intent, routes it to the right rep, confirms the prospect, coaches the follow-up, and records the win — so the way you actually sell is the way the software works.
- Conversational lead capture built for construction, solar, roofing, electrical, and landscaping
- One-tap portfolio, pricing, and document sending
- Win analysis that learns which quotes and sources actually close
Built for Africa, not adapted for it
In Zimbabwe, Zambia, South Africa, and Kenya, business happens on WhatsApp — not email threads and dialler software. Segmiq runs on the Meta WhatsApp Cloud API with a Twilio fallback, so it works on the phone your rep already carries, on the network they already use. No new app for the prospect to download, no behaviour to change.
WhatsApp-first, because that's where the deal already lives
Every key moment happens on the channel the prospect already checks — not buried in an inbox they never open.
The prospect gets a branded confirmation the moment they submit, so they know they reached a real business.
The right rep gets the lead on WhatsApp with a one-tap link — no login friction, no lead sitting unseen.
Each rep gets a short, specific coaching message every morning, built from their own pipeline.
All templates are approved under the Segmiq brand and delivered through the official Meta WhatsApp Cloud API.
Your pipeline stays yours
The biggest risk in a sales team isn't a missed lead — it's a salesperson walking out with every contact and conversation. Segmiq keeps the relationship on the business's side of the line.
Agency admin, client manager, and salesperson — one login each, scoped to what they need.
Each call, message, and status change is recorded against the lead — a full, permanent history.
When a rep leaves, a handover summary briefs the next person — nothing leaves with them.
See what Segmiq finds in your own leads
Bring a week of real enquiries. We'll show you the response times, the missed follow-ups, and the deals hiding in your pipeline.